How to Maintain Your Housefile
And Get the Most Out of This Valuable Asset
Identify Duplicates
Before adding collected data to your housefile, perform CASS Certified Address Standardization, which is the process of comparing your customer records to a U.S. Postal Service (USPS) database containing all deliverable addresses and restructuring them to be in the most accurate and deliverable format possible. This improves your ability to identify duplicates, increases deliverability, and allows you to apply for valuable postage discounts.
- Companies:
- Lett Direct Inc.
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