How to Maintain Your Housefile

Finder files must be coordinated through your list broker and merge/ purge vendor to get the necessary list owner approvals and generate a physical file that you can import into your order-processing system to facilitate the real-time account lookups. List owners request that you delete from your system the names that don’t convert within a reasonable time period (i.e., six to 12 months). Order-processing systems easily can warrant a series of articles by themselves, so instead, we’ll focus on constructing a housefile that will serve as both a marketing and production database.