And Get the Most Out of This Valuable Asset

Your housefile is your No. 1 asset and should be treated accordingly. Be certain safeguards are in place for off-site storage (one of the advantages of using a service bureau to maintain and update your housefile). Disaster recovery is important in the event of an unfortunate loss.

Maintain your file properly for your own mailing purposes. And remember the old adage: garbage in, garbage out.