Catalog Doctor: The Doctor Is In to Help You ...

Prescription: Learn enough to manage your Web staff well. The key to learning more about the Internet is knowing you don’t need to understand it all; just understand enough to manage your online channels. You didn’t have to know how to run a press to manage your print jobs, right? And you didn’t have to know how to run a camera or set lighting to manage your photo shoots. Similarly, you can manage your Internet channels without being a total techie.