Catalog Doctor: The Doctor Is In to Help You ...
… cope with changing multichannel times and the down economy
Test frequency for regular catalog buyers, too, starting with lower-value names. If return on investment (ROI) is more important to you than marginal sales, try cutting mailing frequency to some groups.
Circ testing can be complex and irritating, and it requires good matchbacks. But testing will help you budget into the most productive paths.
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