Catalog Doctor: The Doctor Is In to Help You ...

Also, check your Web sales curve. If your e-mails or search (paid or organic) are doing more to lift Web traffic than in the past, you may not need to rely as much on catalog mailings as in the past.

Test your mailing frequency on folks who are Internet buyers and those who receive e-mails. Some tests have shown that these groups respond just as well with fewer catalog mailings.