Catalog Doctor: The Doctor Is In to Help You ...
… cope with changing multichannel times and the down economy
Symptom 1: Sloppy Marketing
The most recent economic boom allowed many catalogers to adopt sloppy marketing practices. Boom times delivered growth and profits even to catalogers whose marketing method was, “just get the products on the page.” But lean times weed out players who forget to focus on what customers really want and need.
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