… cope with changing multichannel times and the down economy

By Susan McIntyre

Knowing Web sources can give the catalog circ team ideas for new prospect lists to test. Knowing which prospect lists are working can give the search team ideas for new paid search sources.

Susan J. McIntyre is president of McIntyre Direct, a full-service catalog creative agency and consulting firm. Reach her at (503) 286-1400 or susan@mcintyredirect.com.

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