Catalog Doctor: The Doctor Is In to Help You ...

2. Sell obsolete inventory. How long should a product stay in the catalog? How fast can it sell out on the Web? How will customers find closeouts on the Web? Should closeouts be promoted via e-mail?

Catalog teams often don’t understand parameters like what can or can’t be easily changed on the homepage, which sortations can be added to Web site navigation, or if e-mail names can be selected by product interest, among others.