Catalog Doctor: The Doctor Is In to Help You ...

Continue to wear your catalog hat. But also understand the Web to optimize your multichannel business.

Symptom 4: Teams Are Siloed
For many catalogers, each channel team works independently, often in different parts of the building. Sometimes the teams never meet at all. Although each team is managed off the same master plan — “The catalog mails Aug. 28, so it’s time for a catalog preview e-mail blast” — siloed teams lose opportunities to increase efficiency and effectiveness.