Anatomy of a Home Page

Of course, promotions all should be bolstered by prominent purchasing and/or shopping cart buttons, as well as a button that links the user to information about his or her account or list of favorites.

At the same time, keep the page looking clean and simple. Burke advises catalogers to limit the "clickable" spots on their home pages to less than 25. Any more, he says, and you've lost the customer.