Consider Postage Rates That Maximize Catalog Circulation and Increase USPS Profitability
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Jim Coogan
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The discounts for carrier-route sortation have spawned an entire co-mail industry that's shifting costs away from the USPS, creating a win-win situation: the Post Office gets profitable mail and mailers get dramatically lower costs, allowing catalogers to mail more catalogs profitably.
Increasing carrier-route postage savings has already worked to incentivize mailers to find co-mail opportunities. The percentage of catalogs going though the mail system as carrier-route bundles has increased dramatically in the past decade.
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- United States Postal Service
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Jim Coogan
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