Consider Postage Rates That Maximize Catalog Circulation and Increase USPS Profitability
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Jim Coogan
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The United States Postal Service needs to consider setting catalog postage rates that help both catalogers and itself improve their profitability. The USPS and the Postal Regulatory Commission (PRC) should consider keeping Standard mail rates unchanged for catalogs (and magazines), while actually lowering carrier-route postage. Lowering postage is a novel concept. Why should the USPS consider it?
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Jim Coogan
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