Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The experts also agree that e-mail housefile segmentation isn’t much different from segmenting your print buyers; it’s just a little more involved. “What you get with e-mail is more behavior-based information,” sums up Reggie Brady, president of consultancy Reggie Brady Marketing Solutions. “The trick is making sense of that information and organizing it into useful segments.”
0 Comments
View Comments
Gabrielle Mosquera
Author's page
E
Catalog Success
Author's page
Related Content
Comments