Segment your e-mail housefile

No matter what form it takes, it’s important that you discern the No. 1 criteria within your customer base that makes sense to isolate, and then e-mail that segment accordingly. Besides free shipping or a free gift, very few offers will succeed across the board.

Outsource When Possible

Because of the time and technological might often needed to clean and segment a list, many catalogers choose to outsource this function along with the deployment of their e-mail campaigns.