An Online Retailer's Journey Into Catalogs

6. Know what you don't know, and don't be afraid to ask for help.

7. Educate your internal networks early on about what your business is doing and what help it could use from them. Mahoney said she wished she would have a done better job with this at Wayfair.

8. Focus on things that move the needle.

9. Don't be afraid to take risks.