An Online Retailer's Journey Into Catalogs

Why a Catalog?
E-commerce has been good to Wayfair, providing years of sustainable growth and increasing profits. So why bring print into the equation? It was the natural next step in our marketing strategy, said Mahoney, adding that it was a new way for Birch Lane to reach customers. In addition, a catalog offers Birch Lane an end-to-end brand strategy as well as a new channel for the brand to extend its digital marketing expertise.