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March 16, 2015

An Online Retailer's Journey Into Catalogs

By Joe Keenan

Facebook Facebook Twitter Twitter LinkedIn LinkedIn Birch%20Lane<%2Fa>,%20a%20home%20décor%20brand%20that's%20part%20of%20formerly%20online-only Wayfair%20Inc.<%2Fa>,%20bluntly%20assessed%20the%20company's%20start%20in%20the%20catalog%20industry.%20Tasked%20with%20starting%20a%20brand%20from%20scratch%20in%20seven%20months,%20Mahoney%20and%20her%20team%20at%20Birch%20Lane%20learned%20on%20the%20fly%20—%20and%20self-admittedly%20made%20some%20mistakes%20in%20the%20process.%20However,%20what's%20emerged%20is%20a%20growing%20brand%20that's%20positioned%20itself%20for%20future%20success.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fan-online-retailers-journey-into-catalogs%2F" target="_blank" class="email" data-post-id="7039" type="icon_link"> Email Email 0 Comments Comments

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E Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

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