By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Birch%20Lane<%2Fa>,%20a%20home%20décor%20brand%20that's%20part%20of%20formerly%20online-only Wayfair%20Inc.<%2Fa>,%20bluntly%20assessed%20the%20company's%20start%20in%20the%20catalog%20industry.%20Tasked%20with%20starting%20a%20brand%20from%20scratch%20in%20seven%20months,%20Mahoney%20and%20her%20team%20at%20Birch%20Lane%20learned%20on%20the%20fly%20—%20and%20self-admittedly%20made%20some%20mistakes%20in%20the%20process.%20However,%20what's%20emerged%20is%20a%20growing%20brand%20that's%20positioned%20itself%20for%20future%20success.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fan-online-retailers-journey-into-catalogs%2F" target="_blank" class="email" data-post-id="7039" type="icon_link">
Email
Email
0 Comments
Comments
10. Everything comes back to the customer — prioritize her experience and everything else will follow. For example, Birch Lane recently rolled out free shipping for all orders over $49 as a direct result of feedback it got from its customers. We gave up some up margin to make our customers happy, Mahoney said, adding that the move has resulted in an increase in conversions.
0 Comments
View Comments
- Places:
- Boston
- North Carolina
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Related Content
Comments