By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Birch%20Lane<%2Fa>,%20a%20home%20décor%20brand%20that's%20part%20of%20formerly%20online-only Wayfair%20Inc.<%2Fa>,%20bluntly%20assessed%20the%20company's%20start%20in%20the%20catalog%20industry.%20Tasked%20with%20starting%20a%20brand%20from%20scratch%20in%20seven%20months,%20Mahoney%20and%20her%20team%20at%20Birch%20Lane%20learned%20on%20the%20fly%20—%20and%20self-admittedly%20made%20some%20mistakes%20in%20the%20process.%20However,%20what's%20emerged%20is%20a%20growing%20brand%20that's%20positioned%20itself%20for%20future%20success.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fan-online-retailers-journey-into-catalogs%2F" target="_blank" class="email" data-post-id="7039" type="icon_link">
Email
Email
0 Comments
Comments
"We learned very quickly that we had no idea what we were doing." That's how Meredith Mahoney, senior director and general manager of Birch Lane, a home décor brand that's part of formerly online-only Wayfair Inc., bluntly assessed the company's start in the catalog industry. Tasked with starting a brand from scratch in seven months, Mahoney and her team at Birch Lane learned on the fly — and self-admittedly made some mistakes in the process. However, what's emerged is a growing brand that's positioned itself for future success.
0 Comments
View Comments
- Places:
- Boston
- North Carolina
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Related Content
Comments