Check it Out: An Offer Consumers (and Retailers) Can't Refuse

Coupons at Checkout is also working on rolling out new features for its app, including one which encourages shoppers to share discounts as they use them, thereby supporting the retailer's coupon campaign while also helping it gain brand recognition and reach new audiences virally.

This application seems to be a win-win for everyone involved. Consumers get the convenience and cost savings of online couponing without wasting the time or energy searching for deals, while retailers convert more consumers who would have otherwise abandoned their shopping cart. While it's true that participating retailers may be giving up some product margin by processing more transactions with coupons — although in most cases these same deals can be found on various online coupon sites by savvy shoppers anyway — they're more than making up for that hit with the increased sales they're capturing.