Check it Out: An Offer Consumers (and Retailers) Can't Refuse

Consumers benefit from Coupons at Checkout by no longer having to scour the internet for coupon codes, while retailers enjoy higher conversion rates as less consumers abandon their shopping carts. A PayPal/comScore study found that 27 percent of shopping cart abandonment cases occur when consumers navigate away from their cart to search for applicable coupons to redeem on their purchase, with only one of three shoppers returning to complete their order.