Check it Out: An Offbeat Way to Say You're Sorry

The merchandise isn't from Cloudveil, but other companies. Cloudveil's agency, Boulder, Colo.-based TDA Advertising & Design, arranged cross-promotions with three online/direct marketers — 1-800-Flowers.com, Zazzle and Kool Dog Kafe — to provide Cloudveil customers with merchandise they can buy to express how sorry they are.