Berglund’s Take

Breakthrough customer service is going to be more important than ever to retaining customers in 2008. With the continued growth of the Web, it’s easier than ever for customers to shop around. The challenge is how to keep them loyal to your service!

With commodity prices (fuel, paper, labor) on the rise, looking carefully at investments in marginal pages, circulation, online marketing, product development, etc., will be important to maintaining profitability levels.