Berglund’s Take

CS: What advice could you provide on how to run a profitable catalog/multichannel company in 2008 and beyond?
GB: Understand the essence of your brand and why customers care about what you offer — and deliver that. Listen to customers closely. Watch your key-coding and analytics carefully. And while you might love the look and the feel of a certain item, if you’ve tested it and the numbers don’t pan out, move on. The numbers don’t lie.