An inquisitive nature has Scott Drayer quickly climbing the corporate ladder at Paul Fredrick MenStyle

By Joe Keenan

What Most Surprises Him About The Catalog Business: How very measurable everything is. Stressing the fact that all business decisions at Paul Fredrick are based upon analysis of hard data, Drayer says the ability to correctly measure and analyze data is vital to making sound decisions — something he was initially unaware of.

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Profile of Success: Tailor-Made for Growth