An Honest Conversation With Jessica Alba and Brian Lee of The Honest Company

Alba and Lee also discussed some of the many mistakes they made along the way. One involved not testing the website until 20 minutes before it was going to launch via an appearance by Alba on "Good Morning America" (everything turned out OK, though) to faulty laundry pods that kept breaking in freezing temperatures. Customers also complained early on about the first baby wipes the company made, which weren't thick or big enough. The retailer took what customers said to heart and fixed the issues quickly, however, Alba said, which is key to keeping the customer's trust.