An Honest Conversation With Jessica Alba and Brian Lee of The Honest Company

Alba noted that The Honest Company relies heavily on social media as a marketing channel, and believes it's helped the company grow.

"Our social media is about inspiring, listening, educating," Alba said. "We have over 1 million Facebook fans, and none were bought. We also have over 20 percent engagement, which is off the charts." The Honest Company also works closely with mommy bloggers, sending them new products to test regularly as well as attending their events.