An Honest Conversation With Jessica Alba and Brian Lee of The Honest Company
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During the conversation, Alba said that while The Honest Company's recent launch of baby-feeding products is going "really well," it's just the beginning.
"Our customers are demanding we go even further and offer solids and snacks and later stage foods as well," said Alba. "And our customers have also asked us to do more personal care, so feminine care is a vertical we're launching in the summer, and in the fall, beauty. Both of those verticals we've been working on for years, it's just now that we're at the point we can finally launch them."
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- Companies:
- Amazon.com
- Costco
- Nordstrom
- Target
- Places:
- Asia
- China
- Los Angeles
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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