An Honest Conversation With Jessica Alba and Brian Lee of The Honest Company

"The first time she approached me, I didn't have children," Lee said. "Once I did, I saw the way my wife changed her behavior, making organic purees for the baby." He began thinking about all the other women doing the same thing. "The first time you hold a child, you realize that you're responsible for this being for the rest of your life. That was the epiphany for me. It's not that I wanted to [help start the company], it was that I needed to."