An Honest Conversation With Jessica Alba and Brian Lee of The Honest Company

People didn't get it at first, however, Alba said. "It took three years of people not getting it," she said. "It was too big of an idea — my pitch was long and confusing."

Alba explained that she kept refining her idea and condensing her pitch. She also reached out to Lee, who had started LegalZoom and ShoeDazzle, but he rejected her idea at first, too.