An Honest Conversation With Jessica Alba and Brian Lee of The Honest Company

The discussion, which was moderated by Lindsay Blakely, Inc.'s Los Angeles-based features editor, started out with Alba talking about how the idea for the company came about. She explained that when she was pregnant with her first child, Honor, she got an allergic reaction from a laundry detergent, so she dove into research about toxic chemicals. But when she shopped for products she thought were better, it turned out that only the packaging was better, not the ingredients, Alba said. Therefore, she set out to create The Honest Company, which would offer people safe, non-toxic products.