An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

Time is especially precious to today’s engineers, Hoffer says, as they’re often asked to do more and more projects and take on larger workloads. “So anything we can do to help streamline their ordering process is going to make it easier for them to do business with SMC.”

After several discussions, SMC officials determined that an online catalog rather than a CD-ROM catalog was the direction they’d take.