An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

“In addition,” he continues, “we serve all types of industrial applications — from pick-and-place to packaging motions. So the technology is slightly different from application to application. Typically, an engineer will order our products, and a lot of times they like to have the printed catalog on their desks. But they may not have all the time in the world to sit there on the phone and spec out their product order with a sales rep.”