An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

About SMC Corp. of America
U.S. Headquarters: Indianapolis (world headquarters is in Tokyo)
Year founded: 1959
Business: supplier of pneumatic and electrical automation products to worldwide manufacturers
Annual global revenues: $2.4 billion
Annual circ: 250,000
# of SKUs: 8,900 basic products with millions of variations
URL: www.smcusa.com
Web catalog creative: TechniCon
CAD model design: SolidWorks