An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

3. Reduced print costs. With the advent of the E-Tech catalog, SMC cut its print costs by at least 50 percent, Hoffer says. “Most of our catalog mailings are to existing customers. Of course, we’ll always need printed materials. But now more often, customers can help themselves via the online channel.”