An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

“Registering doesn’t cost the user anything, other than a few seconds of their time,” says SolidWorks’ Bob Noftle, general manager of 3D content solutions. “Overall, it’s a win-win, because it reduces the cost per lead for the seller and expands the reach to a broader market without incurring more marketing costs.”