An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

From an operational perspective, customers determine when they need information as they work through their design processes. They don’t have to call and wait for a salesperson or engineer to do it for them, Giebutowski adds. This brings up three key benefits of SMC’s new electronic catalog:

1. 3-D drawings are easily accessible. By making a three-dimensionally accurate CAD drawing available on the Web, E-Tech allows SMC’s customers to specify products early in the design process — a boon to design engineers who previously had to use bulky and often outdated catalogs, or call a salesperson for help.