An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

Now, 1,500 products are available for 2-D and 3-D views on the E-Tech catalog site, with millions of potential combinations and configurations.

Three Major Benefits

Today’s SMC customers are generating and downloading nearly 30,000 CAD files a month from the company’s Web site, says Hoffer. And it’s all done at a fraction of what it previously cost SMC to create models individually. Its Web site has decreased annual sales support costs by $205,000 and thousands of man-hours, say officials at TechniCon.