An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

Giebutowski notes, “The technical folks at SMC had to think through all of these instances. We couldn’t do it for them, because they know their products best. In SMC’s case, with such complex products, there could be no simple scanning of the paper catalog’s pages, although for some other catalog clients we handle, that can be the case.”