An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

Behind the scenes, a request is made of the 3D PartStream server from SMC’s Web site, but this transition occurs seamlessly. The user may not even know this has occurred, Hoffer notes.

Once Hoffer and his team got through the technical setup issues, it was time for the challenging task of building the models and developing the catalog content. SMC’s main involvement was in the project’s setup phase.