An e-catalog allows SMC Corp.of America to efficiently present its complex product line to manufacturing customers.

By Alicia Orr Suman

“The CAD software already was there,” Giebutowski recalls. “We took it to the next step by incorporating it into an interactive catalog commerce environment.”

As he explains it, SolidWorks could provide a Web catalog environment for the system, bring its own setup or opt to use a third party, as SMC chose to do in working with TechniCon. “SolidWorks lets us host our models on their server,” says Hoffer. “We don’t have to maintain a server with all of the CAD models.”