An ageless practice, square-inch analysis remains a necessary evil for virtually all catalogers

By Mary Ann Kleinfelter

Easy Process
Like many of the reports catalogers depend on, it’s easier today than ever to do a squinch report. Whether you’re a multichannel, multititle conglomerate or a mom-and-pop shop with a catalog, you should be able to build your own squinch analysis. And if you still can’t, there are many tools and individuals to assist you. Although squinch analysis is mainly used on printed catalog pages, there also are efforts underway to develop an application for online measurement.