An ageless practice, square-inch analysis remains a necessary evil for virtually all catalogers

By Mary Ann Kleinfelter

Determines Categories’ Fates
Other catalogers use squinch to help determine how much to expand or contract a merchandise category, as Gina Valentino, owner and president of the Kansas City, Mo.-based catalog consultancy Hemisphere Marketing, points out. “If the data shows all of the products in the category are profitable, then the category has potential to expand its merchandise offering.”