An ageless practice, square-inch analysis remains a necessary evil for virtually all catalogers

By Mary Ann Kleinfelter

One of my favorite expressions is that catalogs and Web sites are evolutionary. If you start slowly and plan to increase the space given to winners and decrease the space given to poorer performing products, you’ll be able to improve sales and profits, as well as your return on investment.

For All Channels
Lane of Hathaway & Lane reminds us to make sure we include all channels. “If you aren’t measuring squinch on your Web site, you’re either making bad decisions or leaving money on the table by not making decisions at all.”