An ageless practice, square-inch analysis remains a necessary evil for virtually all catalogers

By Mary Ann Kleinfelter

One of the biggest mistakes you can make is to try to use more space to make the poorest selling products winners. Instead, focus your energies into strengthening your winners.

White Space, Too
The term “square inch” literally means you divide each page of your catalog into a specific number of square inches and measure how many are allocated to each product or set of products. Next, calculate the cost of each page so you can use the divided page to apportion the cost to each product or group of products.