Amidst DMA Upheaval, ACCM Revamp, Catalog Group Pushes its Forum

This year’s event will be expanded by one day. More Washington biggies are expected to speak and hear directly from catalog mailers in attendance. “Last year, when covering this event as an editor,” Miller says, “attendees couldn’t stop raving about it.”

Now, with the former ACCM distancing itself from catalogs, Miller and Davison are positioning the ACMA National Catalog Forum as the lone remaining catalog-centric event. They’re also on an all-out blitz to sign up new members. Only a small fraction of the memberships of other trade groups are catalog-based companies. On the other hand, ACMA is totally focused on catalogers.