AmeriMark Direct Timeline

1969: Avvy Katz founds the Anthony Richards women’s apparel catalog.

1995: After acquiring beauty products catalog Beauty Boutique and jewelry catalog Windsor Collection in the intervening years, Katz starts health products catalog Healthy Living.

1998: Katz and Gary Giesler, former executive vice president at Crosstown Traders (then known as Arizona Mail Order), co-launch a discount membership buying club for Katz’s customers. The club offers discounts on merchandise, hotels and services for an annual fee. On April 1, Giesler and his partners purchase Katz’s company, then known as TransAmerica Holdings. Several days later, a fire in a warehouse destroys most of the company’s apparel merchandise.