American Girl Dolls Move Into Toys"R"Us

Total Retail’s Take: American Girl’s revenue fell 19 percent year-over-year in the most recent quarter that ended in June. The dolls cost around $100 a piece, and American Girl is facing competition from cheaper, look-alike dolls sold at Target and Wal-Mart. Getting the dolls into Toys“R”Us stores may help boost sales for Mattel and American Girl.