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Perry Cooper, the chief marketing officer at Rue La La, said one of his favorites was Patagonia.
"They were the original storytellers," Copper said, referring to how the brand uses stories in its messaging to promote its brand and image. "And they're a company that has been able to stand the test of time."
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- Companies:
- Amazon.com
- Places:
- New York City
- Victoria
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/11/Melissa-Campanelli.jpg&w=51&h=51&c=true)
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